About
I’m Kirsten.
For over a decade in Chicago I worked across ad tech and real estate, applying creative problem solving, structure, and good taste to everything from enterprise tool onboarding to pitch decks for major brands.
I like knowing how things work. I like untangling chaos by finding patterns. I like making things make sense.
These days, I build systems, processes, and materials that are intuitive, scalable, and beautiful. I help teams clean up their digital messes so they can focus on what matters.
What I Value
Simplicity
If it can be said with fewer words, done in fewer steps, takes fewer clicks to get there, and takes up less space on your hard drive, it’s probably a better system.
Resourcefulness
I use what’s already there. A good fix doesn’t require a total rebuild—just smart structure and a little patience.
Human-centered design
Design isn’t for show. If it doesn’t work for the people using it, it doesn’t work.
Curiosity
I like to figure out what works and what doesn’t. I pay attention, poke at the edges, and follow what makes sense, even if it’s not the obvious path.